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Traditional space heating solutions in garages are expensive to install and run. They can also encourage condensation and damp which is no good for classic cars.
Classic car owners need to avoid the rust and chrome pitting that comes from warm, damp atmospheres. Many classic cars have significant chrome and owners want to protect this from chrome pitting as it is expensive to replace or repair. This will also make a huge difference to the originality of the vehicles.
Infrared, not being convection heating, reduces moisture and dust. These are major concerns for car owners as they can damage cars. Dust covers, which are used for the protection of classic cars, are expensive to purchase.